Marketing Strategy

As many of you already know, I once worked in an insurance company few decades past. Around that time, the company I was working with was quite doing well despite the lack of dependable marketing strategy. As far as I can remember, we only had few personnel specifically assigned to dig-up potential corporate clients with vast need for various insurance coverages. Those Production personnel plus few affiliated agencies were the only ones that were depended upon to keep the business going.

Lately, I heard from hubby (he and I met in that office), that the said office Alma mater of ours (allow me to use the word) is perfectly doing fine now. Though a number of the original bosses already passed away, the younger generation now on top brass level are definitely in the know how of excellently running the business.

It’s nice to know that they now implement various marketing strategies including subscribing to marketing list and other consumer mailing lists obtained from list brokers or was it from a mailing list company? Well, not so sure which. but it sure gave them good results.

-->Hubby and I are happy for our office mates who are now amongst the top brass level. I believe they were the key for the company's current success!