Event managers know that as summer approaches,
outdoor events become an increasingly popular choice. Whether it’s for an art
installation, a wedding fair or a music concert, people want to start taking
advantage of the light, mild evenings and the pretty sunsets. Don’t keep your
guests cooped up inside, and get them out into the fresh air for a memorable
event.
Firstly, even if the event is going to be held
primarily in the open air, you may want to provide a marquee or some sort of
sheltered area in case the weather takes a turn for the worse or there will be
a speech that won’t carry well in the open air. Make sure this is big enough
for all of your guests, and if you are serving canapés or food, do this inside
to keep it away from insects and animals.
Set up a fencing system using
plastic
barriers, especially if your event is ticketed. This prevents people
from getting in who shouldn’t be there, and makes sure everyone knows which
area has been allocated for the event. These barriers could also be used to
create a queuing system if you anticipate a lot of attendees.
If it is likely that the ground will be unstable,
if it is being held on grass for instance, it might be an idea to provide some
waterproof flooring so that it doesn’t get too slippery and muddy and nobody’s
heels will sink into the mud. It might also be a good idea to provide umbrellas
just in case there is a spot of drizzle to keep everyone comfortable and
dry.
You will also need to think about things such as
lighting and music. Obviously these won’t be automatically provided as they
would be in an indoor venue, so think about the type of lighting you require.
It might be floodlights or something a little more ambient. Also think about
setting
up a speaker system, though bear in mind that sound doesn’t carry as
well outside, so you might need more speakers or an increase volume.
It’s essential that even though the venue is
outside, there is still space for people to park. If you don’t have dedicated
on-site parking, put up signs and provide information to let people know the
nearest public car park, or provide comprehensive details about the local
public transport so that everyone can make their way there easily and enjoy
their night without a hitch.
About the Author:
Nathan
Jacobs is a busy outdoor events co-ordinator who regularly blogs about his
experiences in the industry